Pac-bac are a start-up in Manchester looking to redefine take-away packaging and disrupt the industry. ‘Packaging-as-service’ is a model that creates sustainable food packaging for consumers and reduces a huge amount of plastic waste.I was tasked with creating a brand identity that would stand out from other competitors emerging in the market.
The brand ethos is centred around sustainability/the circular economy and to align with this the visual identity is driven by round shapes and circles.
