Pac-bac are a start-up in Manchester looking to redefine take-away packaging and disrupt the industry. ‘Packaging-as-service’ is a model that creates sustainable food packaging for consumers and reduces a huge amount of plastic waste. I was tasked with creating a brand identity that would stand out from other competitors emerging in the market. This project is on-going but I wanted to share my progress.






“emily’s round regular”


visual assets

workbook/pitch