Roja Parfum
Fragrance Finder Quiz

Roja Parfum is a luxury perfume brand thatwanted to help its female customers findtheir perfect fragrance. Each fragrancewithin the ‘Eau de Parfum’ collection has adistinct persona to appeal to different typesof individuals. The aim of this project was tocreate a fragrance finder experience thathelped match its scents to its customer’specific moods or personalities.
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The experience was available online andin-store and was showcased on a largeformat touch screen at their launch event inCannes. We used Midjourney to refine andcreate specific imagery to compliment theinteractive quiz.