Inside, Out
Degree Show Branding

Would you say you think inside or outside the box? It’s an interesting question that begs discussion. Inside, Out is a brand identity I designed for our final degree show at Manchester School of Art. The identity was formed around the phrase ‘thinking outside the box’.

Designers always hear this phrase and there is often debate about what it actually means -can thinking inside the box also be creative? I wanted to get a conversation throughout the run up to the show. Due to the COVID-19pandemic this concept was sadly never taken further. Although I completed this project at university I am still very fond of it. I have kept it in my portfolio as it is a good representation of my bold, unique style and love for visual language. - this also explains why the mock ups are on iPhone 4s!