Would you say you think inside or outside the box? It’s an interesting question that begs discussion. Inside, Out is a brand identity I designed for our final degree show at Manchester School of Art. The identity was formed around the phrase ‘thinking outside the box’. Designers always hear this phrase and there is often debate about what it actually means - can thinking inside the box also be creative? I wanted to get a conversation throughout the run up to the show.

The main visuals play with the form of a 3D box - the design constantly changes from being ‘inside’ and ‘out’, just like the way we think. The marque is adaptable and versitile which makes it perfect for an exhibition/event as there are so many assets to consider. There is a lot of constrast within the design - opposite colours/round font - sqaure visuals. In or out? 




This element of the final show provides a space for people to write and share their opnions on the matter. A display of the answers would be a focal point of the degree show and a space to interact with other designers/thinkers.