Competition entry for
D&AD New Blood

‘Martini Time’ is an advertising campaign which encourages people to spend time with their friends and loved ones. The OurGlass is a response to the campaign that encourages people to spend an hour, or more with one another. The prop is a change from the monotonous and everday affair of a clock. It makes time an experience and almost a novelty for the consumer, giving it tangable qualties - making them feel in control of their time.

To attract people to the idea I proposed a series of pop-up bars around cities which encourage passers-by to sit down and enjoy an hour together - using the OurGlass. This could also be channelled through social media using hashtags and image sharing.